How does Frary Gallery redeFineArt?

by Lori Frary-

Why does Frary Gallery use the term redeFineArt? Because we are simply an art gallery with an eclectic approach to contemporary art? No. We use the term because not only do we represent emerging artists and seasoned veterans, but we believe in honestly selling original artworks for real value and creating trust in an industry that has been glutted with copies and fakes and knock-offs.

The world of art has changed radically since the evolution of printing technology has become adequate enough to print currency and fake identification documents that would and have fooled government officials. So the “new” gallery has to be aware of the difference and be prepared to educate the public. If not, the value of all art will be brought to a new low and “real” original artwork will be lost in the race to mass produce everything under the sun.

Frary Gallery only sells originals, limited edition prints and artist’s proofs by the artists we represent. We know the history, providence and origination of every piece we sell. Our buyers and collectors know that they will be prepared to stand behind every piece we sell and can get a certificate of authenticity for every original piece of art.

Another way to RedeFineArt is the ability to meet and get to know many of the artists, at least the local ones. These are truly ways to separate this gallery from all of the “Art R Us” shops and websites where there is no proof of integrity and all you are getting is decoration and cookie cutter art that is made in a production method.

All of this is about not only making a sound investment in art, but you are supporting the future of an industry that may well become extinct…known as the bricks and mortar fine art gallery. The profusion of art being sold online, or at least offered, is growing exponentially every day. Just like everything else, there is quantity and then there is quality.